How Priority Delivers Works
You Are Not Alone Murals can already be found on walls in neighborhoods across NYC. We have teamed up with Priority Bicycles for Priority Delivers. Priority Delivers is a multi-part activation in various bustling areas of the city which entails the surprise distribution via bicycle of postcards featuring art with the phrase “You Are Not Alone.”
The Goal
The goal is to spark hope, connection, and conversations about mental health. The special project broadens the reach into new communities and places it near schools, hospitals, and treatment facilities. This activation recreates the emotions of encountering the murals in person–surprise, feeling seen and connected, that the encounter was “meant to be,” and concern about who else might need to hear this message–but on an intimate scale with one-on-one interaction.
The Take Away
Every recipient receives 2 postcards: one to keep and one to pass the message along. The postcards include contact info for NAMI-NYC who offers FREE services to help families and individuals affected by mental illness.
The Bicycles
Artist: Vexta (vexta.com.au) // Priority Ace Bicycle
Artist: Dirty Bandits (dirtybandits.com) // Priority Coast Bicycle
Artist: Jason Naylor (jasonnaylor.nyc) // Priority Coast Beach Cruiser
Artist: Jessie Salinas (jessiesalinas.com) // Priority Classic Plus Bicycle
The Postcards
Postcards Designed by
About Priority
Founded in 2014, Priority Bicycles is an independent NYC-based brand dedicated to making cycling simple for recreational riders with bicycles and accessories that are easy to buy, ride, and maintain. Since its start, Priority has been a strong supporter of the arts, always looking for unique ways to give back and connect with the local community.
Where are the bicycles now?
We’re thrilled to announce that with your help we raised $4,100 in support of NAMI NYC during Mental Health Awareness Month!
All four bicycles were raffled and delivered to individuals in New Jersey, North Carolina, New York & California.
Priority Delivers was made possible by our sponsors and collaborators:
