How Priority Delivers Works
We teamed up again with Priority Bicycles for a special activation and fundraiser where volunteers on six bikes—custom-painted by YANAM artists—delivered limited edition postcards with the message “You Are Not Alone” to unsuspecting New Yorkers through a series of group rides in May.
See the bikes here by artists include Dirty Bandits (YANAM co-founder), Jason Naylor, Adam Fujita, Chris Piascik, Marco Santini and Cris Pagnoncelli.
At the end of the month, the six bikes (value $1500 each!) were raffled off with all proceeds going to YANAM. Tickets started at just $10. See more here!
The Goal
The goal is to spark hope, connection, and conversations about mental health. This activation recreates the emotions of encountering the murals in person–surprise, feeling seen and connected, that the encounter was “meant to be,” and concern about who else might need to hear this message–but on an intimate scale with one-on-one interaction.
Check Out the Bikes!
The Postcards
Postcards Designed by
About Priority
Founded in 2014, Priority Bicycles is an independent NYC-based brand dedicated to making cycling simple for recreational riders with bicycles and accessories that are easy to buy, ride, and maintain. Since its start, Priority has been a strong supporter of the arts, always looking for unique ways to give back and connect with the local community.
PRiority Delivers was made possible by our sponsors and collaborators:
